My space marketing was initially created as a means for bands to promote their music to fans. Well we all know the traditional use of MySpace has grown substantially over the years into a social marketing empire. So it’s no surprise that businesses and other promotional type businesses is using its social activity to promote their products or ideas. Many small businesses have also embraced MySpace marketing to generate website traffic and leads to increase there conversion rates online. By doing this they are able to use the massive amount of online human relationships into an effective promotional platform, and that’s what MySpace marketing is all about.
The benefit of MySpace marketing is cost if you’re not going to run any advertisement on the site it’s free! How can you not want to use something that’s free! If you choose to pay for advertising it can run anywhere from $7500 to $100,000 per month or more. For the average online marketer the free method works just fine. For companies with a medium size budget, you can benefit from using placements provided by AdSense or AdWords but I’m sure if you’re reading this article you are looking for as much free stuff as possible, as you should. So, I am going to concentrate on the free and viral aspects of MySpace.
The most important component of MySpace is its community; it is made up of millions of people from all over the world looking for information, to buy something, or just to stay in touch with their friend on the other side of the globe. The success of MySpace, and yours is the traffic generated in an out of network. Harnessing this traffic as an online Marketer is a dream for many reasons; I can’t name them all in this article but here are three high level points to consider when marketing on MySpace.
- First, you get brand recognition MySpace travelers will see your page day after day through their normal usage.
- Second, you can capture visitors by grabbing them and adding them to your social network so they can follow your new releases or pre launches.
- Third, you are just adding to the community by just being part of one of the largest social media sites in the world.
Marketing on MySpace is all about community interaction and just having a conversation kind of like when you’re hanging out around the water cooler, at your 9 to 5 job. Receiving somewhere from 30 to 70 million people a month. Think about if you could the power of this type of social network, and how it will make your business flourish. Best of all its free!
I’ve been approached by businesses of all flavors for help with increasing their presence online. Quite a few of these people already have a presence on MySpace or some other social media site, but most don’t understand how to utilize the power of social media. Typically they want immediate return, and this doesn’t happen unless you market yourself or your business properly online using proven techniques that work. To most this is discouraging, and move on or create a makeshift campaign that just gets looked over by the Google’s of the world. If this is the case for you no worries I can give you great advice that you can apply to just about any online marketing you undertake. Online marketing is a techniques and MySpace is a great social network that you must have in your portfolio.