5 Free SEO Tools You Should Have in Your Search Marketing Toolbox

If you’re a search engine optimization professional, you know how important SEO tools are to your day-to-day optimization efforts. Keyword suggestion tools, inbound link analysis software and SERP checkers are vital to keyword research, keyword expansion, link building and monitoring your site’s positional changes in the search results.

The good news is that search marketers need not pay for these tools because there are a number of very effective free SEO tools on the Web to choose from. Here’s my list of the five free SEO tools that I use every day. Hopefully, you’ll find some tools on the list to add to your tool arsenal.

SEO for Firefox – This free tool is a plug-in for Firefox from SEO Book. It integrates seamlessly with the Google SERPs for tremendous insight into search engine optimization metrics like toolbar PageRank, Twitter mentions and how many domain and deep page links my site has acquired. SEO for Firefox also shows which links are “nofollow” on a web page (highlighted in red), which is a real time saver for link building and link analysis. Other cool features include number of social bookmarks, Alexa rank, cache date and Wikipedia citations.

Majestic SEO – If you’re building links, this is an invaluable search engine optimization tool for measuring link acquisition. A great feature is the “daily update,” which gives you a daily journal of all your new inbound links. Other cool of Majestic SEO are some slick tools for charting the growth of your site’s link profile with a host of different cool visuals.

Rank Checker – If you’re like me and you’re obsessed with site rankings, then Rank Checker is a must have search tool. SEO Book’s Rank Checker gives you daily rank updates from Google, Yahoo and Bing simultaneously. You can export data into Excel and incorporate it into a keyword ranking report for your search engine marketing clients. Rank Checker also lets you add multiple keywords at once and save those keyword lists as individual presets, so you don’t have to enter the same keywords repeatedly.

Yahoo Link Domain – I love using Yahoo Link Domain to analyze inbound links to my website. Yahoo Link Domain is also a useful for probing your competitor’s link profiles to find link opportunities for your own websites. Also, if you’re using the SEO for Firefox plugin, you can export Yahoo Link Domain results into Excel by clicking the “100” link, then hit the “CSV” link to further drill down and examine your competitor’s link profile.

Google Webmaster Tools – You can gain some valuable insights on vital performance metrics and your website’s search results visibility with Google’s Webmaster Tools. Features such as organic click-through-rates of your top 100 keywords and the ability to take inventory of all your internal links, really helps you fine-tune your organic search marketing efforts.

So there you go. These five free SEO tools are some of the best you’ll find on the Web. I use each one of these tools on a daily basis to make my optimization efforts more effective and efficient and to become a better search marketer.