Organizational / Other / Social and Public Policy

Strategic Planning Development, BRIDGES Project Terms of Reference Development for Strategic Plan for MFI

Terms of reference

Development  of Strategic plan for MFI


For companies to grow and prosper, planning is an important process that guides from where the company is right now to where it wants to be in the future. The dynamic nature of the business environment is causing businesses to step back and think strategically on how to cope with ever changing business dynamics and how to proactively surpass any challenges they may encounter. As competition in any business environment becomes stiff, planning strategically is the key that will surely help any business ensure their sustainability and prosperity. Hence, companies must have a strategic plan for each of their respective businesses that is realistic, measurable and achievable.

Strategic planning for an organization is important because it provides a sense of direction and outlines measurable goals. Strategic planning is a tool that is useful for guiding day-to-day decisions, evaluating progress, and developing evolving approaches while moving forward. In order to make the most of strategic planning, any company should give careful thought to the strategic objectives it outlines, while supporting these goals with realistic, and thoroughly researched quantifiable benchmarks for evaluating results.

The financial sector in Ethiopia is growing, although not at the intended pace. The sector faces challenges that emanate from a lack of financial education, along with liquidity issues and other persistent problems – which all contribute to the stagnancy of the sector. Companies themselves are engaged in similar product offerings, and identical restructuring – which has led to a lack of involvement by foreign companies within the same industry and pushing companies to work in the same ways it did a decade ago. It is inevitable that for the companies to develop, a road map that clearly indicates direction and can be measured, is necessary to reach the next level.


First Consult (FC)/Development Alternative Inc (DAI) is contracted to provide management and technical support services to MasterCard Foundation (MCF) under the BRIDGES programme which will support the creation of close to 600,000 youth jobs (80% women) and 15,000 MSMEs, with 300,000 unemployed youth trained through supporting IP job creation initiative and market linkage between IPs and MSMEs.

The BRIDGES Programme will address two fundamental, immediate and complementary challenges to unlock the potential for job creation within IPs and their surrounding ecosystem.

(1) Making the industrial workforce markets work, which through the Enterprise Partners Programme, First Consult/DAI have successfully piloted in a few industrial parks and is now ripe for scale-up. (2) Making the IP business linkages (MSME) markets work to enhance domestic manufacturing value-added ( MVA) for every given dollar of export. This will be done by substituting the currently heavy import-dependent operations – itself a constraint on the factories via local suppliers ( MSMEs) in a number of ways.

The Government of Ethiopia recognizes the critical role played by micro and small enterprises (MSES) in creating job opportunities especially for young people and women, as well as for boosting national income and wealth that is important in igniting industrial transformation and private sector development. This is also well articulated in the Growth and Transformation Plan which prioritizes and identifies the development of micro and small businesses as catalyst for promoting industrial development. However, issues such as Access to

Finance (A2F), premises, market and linkage issues remain a challenge. To address the aforementioned A2F issues, BRIDGES Programme partners with many financial institutions (Fls) to ensure that Fls receive the necessary technical assistance that will enable the Fls to cater a wider group of MSMEs that are youth focused.


The objective of this assignment is to assist one of the BRIDGES programme leading microfinance institution (MFI) partner with full engagement in urban center development stated in its 5-year Strategic Plan (2021-2025).


The firm will be responsible for the following:

a. Review the existing Strategic Plan, including vision and mission statements – and make changes.

b. Undertake stakeholder mapping and analysis.

c. Through a consultative process, and application of an appropriate analysis tool – will identify focus areas and develop strategic objectives and key result areas for the same.

d. Review the institutional capacity, organizational set-up, financial, and administrative systems against the TA mandate as well as the identified strategic objectives and key result areas; and make recommendations, if any.

e. Activities in the development of a 5-year Strategic Plan with emphasis on roles and responsibilities, which include:

  • Review of all relevant secondary data supportive to the strategic plan development
  • Review the current vision, mission, values and other areas.
  • Conduct stakeholder analysis analysis and engagement at each level.
  • Conduct a rough environmental scan to identify themes and key issues that will become strategic drivers for the next five years.
  • ndicative contents may include; executive summary, SWOT, KPIs, target customers and products, industry analysis, marketing and new product development plans, HR and development plans, operation plans, financial projections, technology (corebanking, e-payment), indicators and time frame.

f. Propose a strategy for achieving the strategic objectives and key results.

g. Develop a Results and Resources Framework for the plan period.

h. Hold stakeholder meeting(s) to validate the draft Strategic Plan.

i. Based on findings of each phase, the consultants will triangulate information from the various strategy development processes to have a presentation with wider stakeholders and prepare the final draft.

j. Finalize the Strategic Plan and submit.

k. Any other tasks will be determined upon further discussion


The following reports will be required as deliverables:

  1. An inception report that outlines how it will accomplish the consultancy objectives, specific methodology and work plan, staffing and management which include: detailed timeline of activities and meetings, outline of the table of contents, deliverables. The inception report must be a maximum of five (5) pages.
  2. Draft report the report is expected to address the specific deliverables in specific activity sections. Presentation is required at this stage.
  3. Final report
  4.  Power point presentation out of the final report


Required qualifications include, firm experience of at least 10 years that specialized in providing strategic consulting services particularly to actors in the financial sector.

This advisory service requires three consultants for successful delivery of the five-year Strategic Plan.

The following qualifications are mandatory:

  • One (1) key senior expert with management, finance and/or economics background. Must also have over 10 years of high-level advisory experience, preferably within the financial sector and a minimum of a Master’s Degree.
  • One (1) senior consultant with MFI expertise, and a background in advisory services to MFIs and/or previous working experience – minimum Master’s Degree required.
  • One data analyst to serve as support for data analytics.


The MFI will assign senior personnel to assist with the development process and to provide any information. The MFI senior management will be involved throughout the engagement process.



In response to this TOR, qualified companies should submit both technical (maximum 10 pages, CVs could be annexed) and financial proposals (maximum 3 pages) in the following structure:

Technical Proposal Structure

1. Organization track record and relevant experience.

II. Description of technical approach, methodology, and work plan for performing the assignment.

III. Team composition, assignment, and CVs from all key experts.

 Financial Proposal

The firm should submit the total budget in the proposal with detailed breakdown, including applicable government taxes. All costs should be stated in ETB. Professional fees should be delineated to person-days.

Clarification/ Contact person

For any clarification, please contact Yewulsew Yeshambel by email at or by telephone +251 910 910 581 until May 25, 2020.

Submission of the proposal

The applicant must submit both the “Technical” and “Financial” proposals to the following email address

Deadline for submission of proposals

Applicants should email their proposal (technical and financial) to with the relevant information detailed in the technical and financial sections of the proposal. The subject of the email should state “Strategic Planning Development, BRIDGES Project”. Proposals must be received no later than no later than 5 PM on 27 May, 2020.